Graphyte Launches Intelligent Layouts To Bring Effortless Netflix-style Hyper-personalisation To Betting
London - 16th September 2019 Graphyte, the real-time personalisation engine for the wagering and gaming market, today introduced Intelligent Layouts, a revolutionary brand-new item extension making it possible for operators to provide entirely personalised web and app experiences for every client.
With Intelligent Layouts, operators can instantly tailor every element of its offering to each player's choices, varying from personalised navigation and menus, sport and game classifications, promotions, banners and new game launches, leading to a totally special mobile and desktop site layout for every consumer.
Intelligent Layouts sits on top of existing CMS or back-end platforms, reading in offered content on website and matching it at scale to gamers, using a machine-learning framework built on a deep profile of each user's play and browsing behaviours. The versatility of Intelligent Layouts makes sure that operators can manage the level of dynamic material, and can select to repair curated content on occasions, brand-new video games and banners, whilst customising the rest of the experience.
Damien Evans, co-founder of Graphyte, describes "When we started Graphyte, our mission was to create the technology to change the one-size-fits-all model so common in wagering and gaming, to a one-size-fits-one design that seems so natural and obvious in other sectors like e-commerce. With Intelligent Layouts, we have actually developed the ability for every operator to make the experience unique for each one of their clients. As an operator, you'll know that every part of your website is tuned to the preferences of each gamer - all updated and handled in genuine time. As a gamer, the experience is transformed, the games and product classifications you like to play (or those that you are highly likely to delight in) are constantly front-and-centre, and it doesn't stop there: promos you may have missed out on, new video game launches and occasions and rate boosts in sports can all be brought to the fore with Intelligent Layouts. It's exceptionally powerful and the early results we've seen from operator trials have been amazing"
With Intelligent Layouts, operators can:
- Personalise their whole mobile web, app or desktop site for each consumer, consisting of navigation, menus, banners and promotions pages
- Create a hyper-personalised, Netflix-style experience on gaming sites, setting up and ranking games by versatile categories including themes and game types - all completely tuned to each user's preferences
- Seamlessly incorporate real-time item recommendations from Graphyte's Recommend engine, and layer on top of core video gaming
- Control the level of personalisation, prioritise their own curated events, offers and rate boosts in sports
- Ensure that the most pertinent classifications and the video games and/or sports content within them are constantly surfaced initially for players
- Rank and order bingo spaces together with standard gambling establishment and slots products with devoted functionality for Bingo operators
- Manage vibrant refresh rates to make sure a consistent user experience
About Graphyte.
Graphyte is the real-time, cloud-based personalisation platform built for the betting and video gaming market. Operators across sports wagering and video gaming use Graphyte's Personalise platform to serve product recommendations, dynamically personalise their web and native websites and engage in real time through existing marketing channels. Graphyte applies advanced machine discovering to bet, gameplay and browsing activity in genuine time to make every interaction with a consumer appropriate and in-the-moment.
Graphyte Contact: Damien Evans CEO damien@graphyte.ai +44 7734 456 312 https://graphyte.ai