Media Giant Wants Compo If Gambling Ads Are Punted

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Australian taxpayers ought to compensate the expenses of a betting advertising ban to media companies' bottom lines, 9's chair says.


Nine Entertainment ran gambling ads in a greatly regulated environment and had actually remained in talks with government over the concern, Catherine West told investors at the group's yearly meeting.


"If we are prohibited from having gaming marketing, there's two things we would request," she stated.


"Yes, some kind of payment, some type of some other decrease elsewhere, but most notably, that the betting ban is fair throughout all sectors."


A ban that omitted tech business would only divert marketing revenue offshore, she stated.


"Our biggest plea is is make it reasonable across the board, and don't disadvantage responsible Australian media companies and allow a betting free-for-all in terms of the ad tech platforms," Ms West stated.


Gambling marketing income was in the low single digits as a portion of the group's profits and had been slipping for the previous three years, the chair said.


Polling shows about 3 in 4 Australians support a total ban on gambling ads, but more two years after a landmark query into gambling damage, the Albanese federal government is still its action to its 31 recommendations.


A shelved proposal from Labor consisted of a ban on gambling ads during live sports broadcasts and an hour on either side, and a limitation of two an hour beyond this.


Frustrated with ongoing unpredictability, the betting lobby is supposedly promoting age-based restrictions for gambling ads on social media accounts and minimized blackout periods in an effort to avoid a blanket ban.


Nine would comply with whatever advertising rules were bied far, Ms West stated.


"Our company believe that betting across the society is a collective duty for all stakeholders," she said.


"It's federal government, it's the wager inspector, it's sports organisations, media and also the wider community."


SBS has has actually taken matters into its own hands, using streaming service audiences the capability to opt-out of specific marketing categories, including gaming.


Nine had ruled out following suit.


"That would not work for our primary broadcast service, but we will continue to deal with the federal government and work towards executing wherever they concern a landing on the gambling regulations," Ms West said.


Nine prevented a second shareholder strike against its compensation report on Friday, after its owners sent a message in 2024 over bullying and harassment accusations.


Its executive pay strategy won the true blessing of more than 4 in five investors, who likewise voted extremely to re-elect Peter Tonagh as a director.


Mr Tonagh is set change Ms West as chair, who will step down after 18 months in the role.


Multiple shareholders lauded 9's financial efficiency relative to its standard media peers, strengthened by growth in its streaming platform Stan and the $3 billion sale of genuine estate platform Domain to US company CoStar Group.