Soft2Bet Strengthens Integrity Monitoring With IBIA Membership In Ontario

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Soft2bet obtained its Certificate of Registration from the Alcohol and Gaming Commission of Ontario (AGCO) at the end of March, where the business's Ontario-focused brand Tooniebet.com will now feed into IBIA's world-leading sports betting integrity tracking platform before worldwide implementation in the coming months.


IBIA includes over 50 of the world's leading sports betting and video gaming business, who operate over 125 sports wagering brands. Soft2Bet's choice to join the association even more enhances its own internal betting integrity protocols and IBIA's position as the world's leading sports betting stability tracking body.


David Yatom Hay, General Counsel at Soft2Bet, commented: "Soft2Bet is delighted to be signing up with the IBIA as we strengthen our own wagering integrity monitoring procedures and play our part in advancing the IBIA's long-standing work on this key concern. Ontario is a world class iGaming jurisdiction; it will be the first market where we will execute our IBIA subscription and we eagerly anticipate releasing the tracking facilities worldwide in all the other markets in which we run."


Khalid Ali, CEO of IBIA, stated: "Soft2Bet is a very welcome addition to IBIA, even more strengthening our position in the Ontario market. The operator's decision to sign up with IBIA shows its desire to utilise the very best stability defense offered for its sportsbook product. The association is pleased to be able to integrate Tooniebet within our stability tracking system and anticipates working carefully with Soft2Bet to maintain the high integrity of its sportsbook."


IBIA is a not-for-profit body that has no contending conflicts with the shipment of industrial services to other sectors and is run by operators and for operators to safeguard regulated sports wagering markets from match-fixing. IBIA's global is a highly reliable anti-corruption tool, finding and reporting suspicious activity in managed betting markets.


Through the IBIA monitoring network it is possible to track transactional activities linked to private consumer accounts. IBIA members generate more than $300bn in annual betting turnover (manage), accounting for approximately 50% of the worldwide commercial regulated land-based and online sports betting sector, and in excess of 50% for online alone.


IBIA recently launched a report on the Availability of Sports Betting Products which highlighted Ontario as a leading managed betting jurisdiction, with an anticipated onshore channelisation for sports wagering of 92% in 2024 projection to rise to 97% in2028. IBIA currently represents over 60% of the private sports wagering operators accredited in the province. All online sportsbetting operators accredited in Ontario are needed to be part of a betting integrity tracking body.


IBIA's Q1 2024 report detailed 56 signals during the quarter. IBIA signals added to the investigations and subsequent successful sanctioning of 21 clubs, gamers and authorities in 2023, a boost on the 15 approved in 2022.